A project undertaken during my semester abroad at Falmouth University, Great Britain.
THE IDEA
People are lazy. If they don‘t get information about a special topic all at once they won‘t search for it at all. So the idea to get people into opera is basically collecting all the information and material they probably need and combine it in a Starter Kit one can buy at a store. This can be a present or for oneself.
This is not only for complete newbies but also for persons who already have been to opera, since it contains tickets, additional information about the play and items that are also interesting in case you already know the opera.
This is not only for complete newbies but also for persons who already have been to opera, since it contains tickets, additional information about the play and items that are also interesting in case you already know the opera.
THE PACKAGING
The Package contains 3 different boxes.
- Information Kit (for all the necessary information)
- Enjoyment Kit (for making the evening more fun)
- Emergency Kit (in case that you are completely overwhelmed but cannot escape)
- Enjoyment Kit (for making the evening more fun)
- Emergency Kit (in case that you are completely overwhelmed but cannot escape)
CONTENTS
Emergency Kit: earplugs | chewing gum | emergency phrases | tic tac toe
Enjoyment Kit: bow-tie instruction | lipstick instruction | opera quiz | postcards | sticker| opera track | opera glasses
Information Kit: opera history | opera must-knows | opera program | dresscode | tickets
Enjoyment Kit: bow-tie instruction | lipstick instruction | opera quiz | postcards | sticker| opera track | opera glasses
Information Kit: opera history | opera must-knows | opera program | dresscode | tickets
THE POSTER CAMPAIGN
With the poster campaign I want to show that opera can also be a very modern and less heavy scenario.
The dresscode is not that strict as everyone thinks, that is why one poster also shows the woman barefoot.
The way the Starter-Kit is used in these posters shows that it is something valuable but also a modern,
The way the Starter-Kit is used in these posters shows that it is something valuable but also a modern,
exclusive object. In terms of colour I used the Royal Opera House colour as the only colour.
Model: Isabelle Schwarz
